“香格里拉”品牌的核心价值是“神秘、尊贵、圣洁、时尚”。

香格里拉无论是在地域上还是在心灵上，都是全球最后一块未被污染的净土。
这里有永恒的蓝天，圣洁的雪域，这里有丰醇的美酒。

一支好酒的诞生，历经几代人的传承与积淀。
一个品牌的成功，承载着几代人的光荣与梦想。
实力，让我们酿出好酒。
历史，让一支好酒越品越醇。
The birth of a good wine has undergone inheritance and accumulation of several centuries people.
The nativity of a famous brand has completed glory and dream of several generations.
Ability, let's brew good wine.
History, let good wine become more mellow and fragrant.

一支好酒，来自天籁
IT IS GOOD WINE FROM HEAVEN